The patented BackSac is a modern and powerful marketing tool, giving any venue or event an opportunity to boost earnings.
Sponsors are looking for unique ways to get their brand message in front of the right consumer and BackSac helps create valuable sponsorship activations that are equally relevant to the sponsors themselves as well as the property.
Most importantly, BackSac is a product that directly, and effectively communicates information about a brand or product to the consumer, through a printed corporate logo, tagline or even QR code. The reference can either be very obvious or a subtle reminder, bringing 100% engagement to the brand. Not only does the consumer get exporsure to the brand through integration within their environment but the product allows the consumer to take a reusable , high quality backpack home with them. A message that acts as a walking advertisement, long after that event, sporting game or concert.
Everyone has to take a seat at some point, right? The thousands of seats in every venue currently serve as untapped real estate. BackSac provides any property with a unique tool to tap into this potential revenue source. Considering BackSac’s take-home nature, it provides venue preservation, leaving seats undisturbed, and plays a role in keeping venues cleaner. And with heavy media influence, the patented BackSac leaves a huge impression for television audiences
In most cases, the availability of marketing possibilities and branding opportunities within a venue are extremely limited. From signage to cup holders, most sponsorship opportunities are limited or already capitalized upon. BackSac offers a unique approach to the last untapped medium or marketing real estate within sporting venues.
Stadium seating presents an opportunity, allowing a cost effective, eco-friendly approach to sponsorship exposure. A product like BackSac allows venues to break free from previous restrictions--allowing for unprecedented marketing sponsorship revenue. Not only will BackSac venues will be able to profit from one off events and easily shift sponsors every day of the week.
BackSac offers a brand the unique opportunity to become an interactive medium that the thousands of fans attending events and concerts will be able to see, touch, connect with and bring home. At the same time, it allows every venue the possibilty of tapping into a new revenue territory while preserving seats, helping to reduce waste, increasing visability and offering their audience free gifts.